Article Marketing Is Your Cardinal To Success

 I dear to part unopen to of the cracking teachings of SEO skilful Brad Callen Article Marketing is Your Key to SuccessOn occassion, I dear to part unopen to of the cracking teachings of SEO skilful Brad Callen. Of all his advice, this is the most important. Use this strategy to increment your search engine outcome placements. Enjoy!

If you lot follow the seo forums, you'll notice that an quondam search engine marketing strategy is at nowadays all of a abrupt everyone's seo strategy” of choice. Yes, I'm talking close article marketing .

In the SEO Elite newsletter I've frequently mentioned the benefits of article marketing, but alongside Google's recent updates to its ranking algorithms, the topic merits a fresh look. With everyone fifty-fifty remotely interested inwards achieving decent search engine rankings turning to article marketing, it is critical for your website's success that you lot fully understand what traditional article marketing is close in addition to how you lot tin practise goodness from it. Note that equally search engines dice smarter alongside reciprocal links, article marketing - particularly the split of marketing that guarantees goodness results - volition require unopen to skilful knowledge.

In the residual of this lesson, I'll demo you:

  • How traditional article marketing plant
  • Why it volition non run inwards the long run in addition to
  • The right means to practise article marketing

In addition, I remove hold a surprise for you lot at the halt of this number (but wait, read the lesson first, what you'll larn hither is priceless).

Traditional article marketing plant something similar this:

You write (or pay someone to write it) a 600-word article, convey out a listing of 100-200 article directories, in addition to submit your article to all of them (or you lot could hire someone to practise that equally well). In a calendar week or so, your article is accepted in addition to published yesteryear the article directories, non to cite thousands of websites who pick upwards articles from these directories.

Then, after a calendar week or ii of submitting the article, search engines pick it upwards in addition to all of a abrupt come across hundreds, if non thousands, of new links to your site. Even if these are low-quality links inwards unopen to cases (there are really few highly reputed article directories, in addition to most of them are non themed), your rankings benefits cheers to the sheer number of links you've built.

Over a menses of time, after several article submissions, you lot notice an improvement inwards your search engine rankings at the adjacent algorithm update. Yes, those links remove hold made all the difference, in addition to at nowadays your site is starting to acquire higher search engine placement.

By the looks of it, article marketing has everything search engines inquire for – character content, contextual links in addition to fifty-fifty one-way links (as opposed to reciprocal links, which are less valuable).

However, to depict a parallel, precisely blindly submitting articles to hundreds of directories is similar shooting inwards the nighttime - you're essentially banking on getting tons of non-themed links inwards the promise that they volition endure plenty to improve your rankings (you may acquire lucky at nowadays in addition to and then in addition to remove hold unopen to large website inwards your niche pick upwards your article in addition to run it).

Important: The argue I tell that many of these article links are non-themed is because the search engines non exclusively expect at the page your link is located on, BUT also expect at the "website" your link is located on. All of these article directories are in all probability non related to your website inwards theme.

If you lot are serious close your rankings, you'll remove hold to acquire your hands muddy in addition to chase downwards the correct links yourself (only at the start of shape - equally your site's popularity increases, your articles volition generate their ain links in addition to you lot volition acquire requests from other websites requesting your permission to reprint your articles).

The instance for adopting a personal approach to article marketing becomes air-tight if you lot regard the following:

  • Search engines are clamping downwards harder on duplicate content , using the “date of discovery” (when the SE spider initiatory off finds the content) in addition to other factors to abide by out which article is master copy in addition to which are “copies”.
  • Search engines are getting amend at evaluating “ themed ” links – links from industry-related websites, alongside a greater emphasis on niche sites dealing alongside 1 or ii themes rather than full general role sites dealing alongside a large laid of themes (like article directories).
  • Search engines already regard anchor text as vulnerable to spam, thus if hundreds of links pointing to your site all of a abrupt pop upwards (with the EXACT same anchor text), this would endure a “red-flag” event.

In other words, acre article submissions are fantabulous tools for gaining traffic in addition to rankings, search engines are catching upwards to the fact that spammers may utilisation "blind" submissions inwards club to artificially boost their link popularity, in addition to are looking to implement filters that tin grab spammers. This volition non remove house at 1 time in addition to perchance non fifty-fifty inwards the adjacent year, but equally the search engine wars (between Google, Yahoo in addition to the rest) rut up, search engines volition acquire stricter inwards terms of what they allow to rank highly inwards their search results.

Note that when I tell search engines, I'm actually talking close Google (which electrical flow serves 40-50 percentage of all search engine traffic). However, equally article spam increases, the other search engines are fountain to implement changes that volition grab it equally well.

If you lot desire maximum results for your article marketing, you lot would endure best served yesteryear adopting the next tactics:
  • Target the elevation article directories in addition to dice for a few character links instead of hundreds of low-quality links. In other words, striking the elevation article directories (I've listed a few afterwards on inwards this lesson) in addition to devote the residual of your fourth dimension on the adjacent distich of steps.
  • Find themed article directories / content sites that are related to the niche that your article addresses. For example, if you lot write close CSS, you lot would endure looking for directories in addition to websites that convey content on website evolution in addition to to a greater extent than directly, website programming.
  • Use articles equally link edifice tools - abide by high-ranking sites related to yours in addition to instead of precisely asking for links, pitch your article to them equally an offering to their readers. If your article is engaging, fresh in addition to unique, most websites volition gladly pose out it on their websites (or at to the lowest degree give you lot a reference link), leading to increased traffic equally good equally link popularity.

There are a few to a greater extent than things that you lot tin practise to brand certain you lot came out ahead of the search engines' spam filters:

Avoiding Duplicate Content Penalties

Ideally, you lot shouldn't pose out articles that you lot submit on your ain website – this "may" assistance you lot avoid the duplicate content penalization a bit. On the other hand, this does non address the trouble organisation that carbon copies of your article volition all of a abrupt pop upwards inwards hundreds of places on the Internet. To bargain alongside this, you lot tin utilisation 1 or to a greater extent than of the next techniques:

  • Post the article on your website, in addition to hold off for it to endure indexed yesteryear the major search engines before you submit it to the article directories.
  • Post the amount article on your website in addition to submit “ half ” of it to the article directories (works best if you lot remove hold a 1000 words+ article).
  • Have your author practise a second, different version of the article. Then, you lot tin submit that version to the directories acre keeping the master copy on your site.

Deep Linking

Instead of precisely putting links to your primary site page, link to a few inner pages of your site from inside the article text. Of course, the inner pages must endure relevant to the article topic. This volition assistance spread the link popularity you lot have throughout the site. Deep links are 1 of the ways search engines utilisation to evaluate the value of links.

Themed Links

Use dissimilar articles for dissimilar purposes. For example, you lot could remove hold 1 article promoting your primary website, unopen to other promoting your novel mass (and linking to the club page), in addition to soundless unopen to other article linking to your newsletter signup page. The substitution is to think that articles also hateful traffic, in addition to along alongside deep links, getting traffic to the substitution money-making areas of your site is really important.


Brad Callen
Professional SEO

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