How Changing Ane Unmarried Onpage Optimization Element Tin Forcefulness Out Boost Your Rankings Past Times Over 350 Positions!

Adapted from Brad Callen

Based on our terminal post (dated Oct 15, 2006), we've selected our primary iii keywords we'd similar to target. In this example, they are:

* weight loss story
* weight loss picture
* security weight loss


Notice that all of the keywords comprise the give-and-take "weight loss". This volition brand things easier for us when nosotros get to optimize our offpage ranking factors which you'll larn nearly later.

Let's Optimize Our Webpage ...

The get-go affair nosotros cry for to practise is pick out a page Title for our website.

Add a Title

The page championship should:

Include ONLY our primary keywords. The to the lowest degree amount of words you lot tin laissez passer the sack house inwards the title, the to a greater extent than weight Google volition laissez passer to each of the keywords in addition to the higher you lot volition rank.

Note: When I say "Google", I'm genuinely referring to all the major engines (Google, Yahoo, in addition to MSN). But I am maxim Google because this is the search engine you lot should genuinely focus on optimizing for because Google gets roughly 50% of all the searches on the web. Yahoo receives nearly 30% in addition to MSN nearly 20%.

When creating your page title, it should non expect similar this:

* Welcome to our website!
* This is the html code used to practise this title: Welcome to our website!

It should non fifty-fifty expect similar this, which does comprise our primary keywords, but contains an unnecessary expose of words:

* weight loss storey in addition to weight loss painting present in addition to security weight loss
* This is the html code used to practise this title: weight loss storey in addition to weight loss painting present in addition to security weight loss

Although that championship isn't horrible in addition to does comprise all of your primary keywords, you lot should practise a twain of things to cutting downwards on words used.

This would live on a perfect championship for your webpage:

* Weight Loss Story Safe Weight Loss Picture
* This is the html code used to practise this title: Weight Loss Story Safe Weight Loss Picture

Notice that I've:

* Taken out all of the "ands"
* Replaced 1 of the "ands" amongst a "" grapheme (Note: You tin laissez passer the sack add together this grapheme yesteryear asset the shift commutation on your keyboard in addition to pressing the backslash commutation inwards a higher house the piece of work into key.)
* Combined the keywords "Safe Weight Loss" amongst "Weight Loss Picture"

Always Combine Your Keyword When Possible to cutting downwards on the full number
of words that are inwards your title!

Always Combine Your Keywords In The Page Title!

When Google looks at our title, it volition run across all iii of our keywords only. Combining keywords to cutting downwards on the full expose of keywords displayed inwards the championship is a swell agency to boost the forcefulness of each private keyword, which volition convey an immediate touching on your ranking.

Add h1 header tags

Next we'll cry for to add together 1 h1 header tag in addition to house our most of import keyword there.

The h1 header tag should live on equally far towards the transcend of the page equally possible. When Google reads a webpage, it views the text from the transcend left mitt side of the page to the bottom correct mitt side of the page.

Note: Here's a neat costless tool which allows you lot to visually run across how the search engines thought your webpage: http://www.webmaster-toolkit.com/search-engine-simulator.shtml

So, it's best to house your h1 header tag on the transcend left mitt or top/middle component of your page. You tin laissez passer the sack think of an h1 header tag equally a championship for whatever content you lot convey on your page.

For example, the h1 header tag of this lesson would be:

"How changing 1 onpage optimization constituent tin laissez passer the sack boost your rankings by
over 350 positions!"


... in addition to the html code would expect similar this:
h1 How changing 1 onpage optimization constituent tin laissez passer the sack boost your rankings yesteryear over 350 positions! /h1

Of course, I would convey changed my lesson championship to comprise my primary keyword if I was genuinely trying to optimize this page for Google. Also, if possible, it's ideal if you lot tin laissez passer the sack include ONLY your primary keyword inside the h1 header tags. Weight Loss Story would live on perfect.

Add h2 header tags

Next, we'll cry for to practise an h2 header tag. This tin laissez passer the sack live on thought of equally a sub heading for our webpage. You should house your 2nd most of import keyword inwards the h2 header tag. The h2 tag should live on placed somewhere towards the transcend one-half of your webpage.

A skillful h2 header tag for our illustration would be:

* security weight loss (Usually it's best to house your primary keyword inwards your h1 tags in addition to your secondary keyword into the h2 tags.

After we've done this, nosotros cry for to genuinely practise the content for our webpage. When writing the content, endeavor to evenly sprinkle your primary keywords throughout the copy. Don't overdo it though.

Try to cite each keyword inwards a natural agency equally you lot are writing, but live on certain to include at to the lowest degree 1 of the keywords per 1-2 paragraphs, depending on how large your page is.

Tip: Make certain to cite your primary keyword at the real transcend left in addition to the real bottom correct mitt side of the webpage. Influenza A virus subtype H5N1 fox I similar to role is to include this inwards the copyright data work at the bottom of the website. For our example, this would live on a skillful example:

© 2005 copyright www.domain.com a weight loss story

Notice that it flows in addition to doesn't genuinely expect likewise strange.

Bolding, italicizing in addition to underlining ...
Once we've finished writing the copy, nosotros should acquire through in addition to bold, underline, or italicize some of the keywords alone 1 fourth dimension each, maximum. Only practise 1 per keyword or it volition wound you lot to a greater extent than than it helps. This isn't crucial to do, but it's skillful to mayhap practise this to a twain keywords...

Properly include "alt" paradigm tags ...
Next, click on the real transcend paradigm of your webpage (This is unremarkably your website's header graphic) in addition to include an "alt" paradigm tag using the text "weight loss storey header" if you're adding this alt text to your website header graphic. Click on two to a greater extent than graphics throughout your webpage in addition to piece of work into your other two keywords, addition an extra give-and-take similar "graphic" or "image"... For example, nosotros would role "weight loss painting present graphic" in addition to "safe weight loss image". This ensures that Google won't thought this equally spam.

For example, if nosotros convey an paradigm on our webpage called: picture1.jpg
The code that would live on used to insert the paradigm would expect something similar this:
img height="1" src="picture1.jpg" width="1" border="0"

Now, if nosotros were to add together an alt paradigm tag called "Weight Loss Story Graphic", we'd only practise this:

img height="80" alt="Notice that all of the keywords comprise the give-and-take How Changing One Single Onpage Optimization Factor Can Boost Your Rankings By Over 350 Positions!" src="picture1.jpg" width="250" border="0"

Force Google To Read Your Keywords First!
Now, retrieve I stated inwards a higher house that Google views your webpage from transcend left, to bottom right? Well, inwards full general they do. But because most websites comprise a left mitt column which contains all of their navigation links...

Google WILL View all of the text inwards the left mitt column Before The Body of the webpage

To present you lot what I mean, expect at the paradigm below to run across the fellowship of data that Google volition thought this webpage. because of the agency the someone has created the tables containing their content. I've added cerise lines so you lot tin laissez passer the sack visually run across the agency the site was designed, has they non made the tabular array borders invisible.



How tin laissez passer the sack you lot acquire to a greater extent than or less this? I've come upward up amongst a neat footling fox that volition ensure that Google reads the actual trunk of your webpage earlier the left mitt column containing your navigational links.

Here is what you lot cry for to do:
Rather than creating a tabular array that looks similar this:




See how I've changed the website above, so that Google straight off sees our content BEFORE our navigation menu:



By doing this, Google volition read the transcend left mitt row/column first... BUT volition run across that it is empty or alone contains a twain words inwards this case, so it volition in addition to so read the trunk of your webpage in addition to and so read the 2nd left mitt row/column which contains your navigational links! :-)

That's all at that spot is to it!

In summary, I genuinely desire to cry for out the fact that, although skillful onpage optimization is something you'll genuinely desire to do, it is NOT how you lot brand dramatic changes inwards your search engine ranking!

Important! Let me repeat that again, onpage optimization... which is what I've taught you lot so far, volition brand pocket-sized changes inwards your ranking, but WILL NOT assistance your site brand dramatic jumps inwards ranking.

This is 1 of the biggest misconceptions inwards the search engine world. Many believe that yesteryear getting your keyword density just right, or yesteryear moving your keywords to a greater extent than or less on the page inwards just the correct places, you'll genuinely motion upward inwards the search engines.

That is non the instance at all. It is the offpage optimization factors that volition acquire you lot high rankings. I volition learn you lot precisely what offpage optimization factors are, AND how to brand certain you lot optimize these factors perfectly for Google!
All the best,

Brad Callen
Professional SEO
SEO Elite: SEO Software

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